Ever since seeing Cinderella’s fairy godmother “bippity, boopti, boo” a ballgown out of skinny air, I’ve dreamt of my very own magical trend second. Sadly my expertise looking for plus measurement clothes has left me determined for some pixie mud. We’d like a trend fairy godmother!
Meet Curinne Polizzi, plus measurement bridal knowledgeable, “Curvy Godmother” and proprietor of the one, solely plus measurement bridal boutique in New York state – Ivory&Predominant. As a plus measurement bride herself, Curinne struggled to discover a marriage ceremony robe she cherished in her measurement, with out touring to a different state.
Figuring out she couldn’t be the one bride struggling to say sure to discovering her marriage ceremony costume, Curinne and fiancé Paul postponed their very own marriage ceremony to open Ivory&Predominant.
Ivory&Predominant opened their doorways in 2018 with forty plus measurement robes in retailer, with a objective to provide brides over a pattern measurement 8 their very own magical robe second.
Quick ahead to Could 2022 Ivory&Predominant has expanded from its authentic location, with over 500+ robes in retailer immediately together with bridal, event clothes and the Ivory&Predominant lingerie line.
Ivory&Predominant is past a retailer, it’s a motion
We sat down with Curinne to debate the whole lot from the way forward for bridal, why brides journey to buy at Ivory&Predominant and what’s subsequent for our “Curvy Godmothers”
Q: Curinne! Proprietor of Ivory&Predominant, plus measurement bridal knowledgeable, all of the above..let’s speak Ivory&Predominant. Let’s begin originally. You had been a plus measurement bride in search of a marriage costume, when was this?
Curinne Polizzi: 2017. I used to be already engaged and I used to be kind of not in search of a marriage costume as a result of I didn’t wish to look. I used to be nervous about attempting on clothes as a plus measurement bride as a result of I assumed nothing goes to suit me.
I had extreme anxiousness about it, so for years I used to be placing our engagement off as a result of I didn’t wish to store. Then after we actually began planning in 2018 and I used to be like “you already know what, there in all probability is a plus measurement bridal store, there needs to be” and that’s after I came upon there wasn’t one in New York State.
The closest plus measurement bridal store to me was Maryland.
Q: So that you postponed your personal marriage ceremony to open Ivory&Predominant?
C: I went to Paul, my fiancé and I used to be like pay attention there is no such thing as a plus measurement bridal outlets in New York. I actually assume we must always open a plus measurement particular bridal store. He was like “you’re loopy, we’re not doing it” after which I discovered trade stats and made a marketing strategy. 65% of brides put on plus sizes, it’s insane that there are usually not loads of plus measurement bridal outlets within the nation.
The deeper I received into it, the extra Paul stated “okay possibly that is one thing.” We took all the cash we saved for the marriage, plus extra and we put it in direction of beginning to get the ball rolling.
What occurred was initially I had a plan to open the store inside a 12 months. We actually began speaking about it in Nov/Dec of 2017, by January 2018 I had already discovered the shop location. It went from we’re simply speaking to me signing a lease. I knew nothing in regards to the trade, zero.
I used to be doing this all blind.
It was so nerve wracking. We received the keys on March fifteenth and by Could (2018) we opened with 40 robes. It was loopy!
Q: What number of robes are within the retailer now, 4 years later?
C: Virtually 400! That’s solely plus measurement bridal robes. In case you rely all of the event clothes and mom of the bride/groom clothes it needs to be effectively over 500 robes in retailer.
Q: That’s the one factor about Ivory&Predominant, you cater to even mid measurement brides. What sizes do you carry in retailer?
C: In retailer, our pattern sizes are all within the mid 20’s. We’ve clipped ladies who’re measurement 0 or 2 into robes.
Q: Bridal sizing is so totally different. Do you discover that almost all brides who are available find out about bridal sizing?
C: The dimensions means nothing. In bridal the sizing is by the inches. We’re becoming you within the costume that matches you. In case you sometimes put on a measurement 22, we might suit you in a measurement 26 bridal robe.
The quantity sizing is totally different from commonplace sizes and who cares. Nobody goes to be at your marriage ceremony like “maintain on sister what measurement are you.” Nobody is doing that.
The bridal costume is the shell and it is going to be altered and brought in, completely to your physique.
In case you want a 28, get a 28.
“Nobody goes to be at your marriage ceremony like “maintain on sister what measurement are you”. Nobody is doing that”
Q: I feel that’s why folks love following Ivory&Predominant on social media and coming to expertise the store, you retain it actual. Folks now journey from all around the world to return to Ivory&Predominant due to your superb social media, enormous Tik Tok viewers and you’re the plus measurement bridal knowledgeable! How far have folks traveled to return to Ivory&Predominant?
C: We’ve had folks journey from Texas, Florida, and Georgia. We’ve loads of worldwide requests which we are able to’t do. We’ve had folks fly in from Puerto Rico.
It’s superior! We’ve brides come from throughout.
I’m positive with being the one plus measurement bridal store in New York however there are just a few plus measurement bridal outlets within the nation so we now have to share on social media. Half of our enterprise is from out of state and nearly all of brides discover us on social media.
Q: I’ve seen so many feedback from ladies all around the world, who’re so relieved to know Ivory&Predominant exists as a result of identical to you they felt they couldn’t discover a marriage ceremony robe that they might love of their measurement. The feedback are superb. Ivory&Predominant is past a retailer, it’s a motion.
C: Even when the women dont come to our store, on the finish of the day not everybody can journey to Lengthy Island to get their costume and I’m okay with that. We ship the message that there are locations you possibly can go as a plus measurement bride and discover the robe of your desires.
We’ve despatched tons of individuals to Della Curva in Los Angeles. There’s a plus measurement bridal store in Germany. We wish to give ladies peace of thoughts that there’s something, don’t quit, you might need to journey a little bit bit however plus measurement bridal outlets exist.
We’ve loads of ladies who’re already married who comply with us they usually all the time inform us they want we existed after they received married as a result of they struggled to discover a costume they cherished of their measurement.
Q: As a plus measurement shopper I really feel like we all the time get jilted. We by no means get to have that “Say Sure to the Costume” second, the place we now have a whole lot of choices. I feel that’s why folks journey for the Ivory&Predominant expertise. What would you say is the Ivory&Predominant expertise?
C: For us it’s vital to have our brides not be pressured right into a sale. Customer support is an important factor for us. We’ve had ladies come to us who don’t find yourself shopping for however write us superb opinions as a result of in the end we wish your bridal expertise to be unimaginable.
I by no means need anybody to depart our retailer and assume, “Wow I really feel worse than after I walked in”
I opened Ivory&Predominant for girls like me and I all the time wish to hold that in focus. I needed to assist plus measurement ladies. That’s our primary objective, to make our brides really feel good and really feel assured. I feel that’s one thing that individuals don’t notice, it’s not unhealthy that you just’re plus measurement or curvy or midsize.
That is who you might be, we wish to enable you embrace that and love that since you’re lovely.
Q: What do you assume because the curvy bridal knowledgeable, is the way forward for bridal?
C: I’d prefer to say that each one designers can be measurement inclusive. I dont assume there may be sufficient illustration of measurement and colour in bridal. I see it on a regular basis after I obtain designer lookbooks for every new season’s kinds or on the runway, I feel there’s a lengthy approach to go.
I feel bridal is getting there. I get infuriated after I see designers solely go to a bridal measurement 24, which is sort of a commonplace measurement 20. That’s not plus measurement pleasant. Right here’s the factor, I pull in particular robes.
My bride is trying by magazines, she’s trying by Pinterest, she needs trend in her measurement. We stock the identical kinds in bridal magazines in plus sizes. I feel that’s vital
“I opened Ivory&Predominant for girls like me and I all the time wish to hold that in focus. I needed to assist plus measurement ladies”
Q: Let’s speak extra about “Curvy Godmothers”, you will have hundreds of thousands of views on Tik Tok. What’s the “Curvy Godmothers” collection?
C: Curvy Godmothers is us two curvy ladies (Cassidy Wilkinson and Curinne Polizzi) giving ideas for brides. Whether or not that be extra critical, like what to put on as undergarments or foolish issues like what to not do at your bridal appointment.
Don’t convey a pizza, by the best way that really occurred! We’re taking our actual life expertise as two plus measurement brides who work within the marriage ceremony trade, folks assume we make this up!
It’s us giving tricks to ladies and making it mild, humorous and relatable.
Q: You and Cassidy are the plus measurement bridal specialists. Each of you might be plus measurement brides, Cassidy is a marriage coordinator turned bridal stylist at Ivory&Predominant. You’re the proprietor of Ivory&Predominant, there aren’t any two higher folks!
C: Cassidy and I all the time say we’re soul sisters and we feed off one another. We’ve such a good time collectively so I feel that comes by in our Curvy Godmother movies. Persons are like these two are nuts and we legitimately are nuts.
Q: It’s hilarious as a result of Ivory&Predominant brides all the time wish to stay buddies, so many previous brides get used for photoshoots, runway occasions or work within the store!
C: Cassidy is considered one of three previous brides who become bridal stylists on the store. The ladies are available and we turn into buddies with them! It truly is superb what number of brides we keep in contact with, who turn into household. Wonderful, superb ladies. We actually care about them
Q: Ivory&Predominant makes all authentic content material for social media, creating beautiful plus measurement bridal photographs? Was there a necessity for that?
C: I feel it’s vital. It goes again to what we had been saying earlier than about variety and illustration within the trade so we felt like we wanted to create it. It didn’t actually exist outdoors of marriage ceremony images or images from designer catalogs.
I feel this needed to do with why folks comply with us on socials too as a result of folks had been like “omg that lady seems like me!” We wish to symbolize our brides.
Women must see themselves.
Brides are available all sizes and shapes.
Q: Ivory&Predominant has been approached for TV exhibits, alternatives in magazines and also you simply introduced you’re beginning a podcast!
C: Sure we’re! We’re so fricken enthusiastic about this, it’s ridiculous. So the podcast goes to be a continuation of “Curvy Godmothers.” Cassidy and I can be internet hosting, speaking about all issues curvy bridal.
This can be on Youtube too!
Q: Let’s do some hearth spherical questions. What’s the hottest bridal fashion in retailer?
Q: What’s the fashion you would like extra brides tried on in retailer?
C: Fitted or Mermaid
Q: What’s your most requested query in retailer?
C: When ought to I purchase my marriage ceremony costume!
Q: What’s the timeline for bridal robe buying?
C: We inform ladies to buy 12 months out. You have to be buying your robe 12 months earlier than your marriage ceremony. I wouldn’t go prior to 18 months, that’s too far out, traits change and issues get discontinued.
Particularly due to the pandemic we are saying 12 months, as a result of there may very well be issues outdoors of our management like delays, delivery points, no matter it’s. It’s peace of thoughts too. Order the costume with loads of time.
Q: The place do you see Ivory&Predominant within the subsequent 5 years?
C: I might like to have one other store location. We’ve been speaking about that for a very long time. I might like to have a line. We’ve our lingerie line however I might like to have a clothes line.
Q: You will have now dressed a whole lot and a whole lot of brides. Did you will have your marriage ceremony?!
C: Sure! Paul and I received married in 2019, proper earlier than the pandemic! Thank god!
You possibly can store, go to, and be taught extra at IvoryMain.com
With a viral Tik Tok collection referred to as, “The Curvy Godmothers,” garnering hundreds of thousands of views, in 4 years Ivory&Predominant has turn into the go-to vacation spot for the whole lot plus measurement bridal!
Have you ever been to Ivory & Predominant? How was your expertise?
The place are you buying to your plus measurement bridal wants? Sharing is caring… tell us!
Mannequin: Shenelle LaPierre @_shen.elle_